Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands.
With regulations and restrictions by governments and technology companies alike for third-party data, brands must find a way to deliver the digital experiences customers expect without relying on third-party cookies. Doing this requires adopting a first-party data strategy.
In this e-book, Acquia helps prepare you for the cookieless future. You’ll learn:
- The shortcomings of third-party cookies
- The power of a first-party data strategy
- What marketers need to do to pursue a first-party data strategy
- What to look for in a solution that will support this strategy
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.