5 Ways To Level Up Your Personalization Strategy in 2024

Date: Apr 30, 2024 1:00 EDT (10:00PDT)

Bryant Shea, Director Product Marketing, Acquia
Scott Breitenother, Chief Data OfficerVelir & Brooklyn Data

It’s 2024, personalization is more than tailoring a welcome message on your homepage, it’s about tailoring customer experiences to drive maximum impact — both for your customers and your bottom line.

Marketers that deliver consistent and personalized experiences across channels bridge the gap between digital and face-to-face marketing and will beat out the competition.

This is where customer data is advantageous. But understanding how and when to apply that data can be challenging. Join us to learn how to apply customer data to your personalization strategy in 2024.

What’s Covered?

  • The power of customer data in personalization
  • Types of customer data
  • Five ways to apply customer data to your personalization strategy
  • Executing effective market implementation

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Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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