The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — especially those tools leveraging machine learning.
Machine learning can have a profound impact on customer experience across every step of the customer journey. To help marketers harness the power of machine learning, this e-book will provide:
- An overview of three high-level problems machine learning can address
- Specific use cases of applying machine learning to marketing
- Recommendations for how marketers can take advantage of machine learning, including data management and marketing tools
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.