Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand

Date: Aug 26, 2025 1:00 EDT (10:00PDT)

Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush

AI search is continually growing and being widely adopted, globally. It doesn’t behave like Google. Large Language Models (LLMs) and AI agents crawl and summarize web content differently, and they rely on technical signals your current audit may be missing.

In this session, we’ll unpack what it means to be GenAI-visible, showing how Semrush’s new Enterprise Site Intelligence solution empowers brands to monitor, govern and optimize their digital presence for both users and bots. We’ll demo how GenAI bots interact with JavaScript, what happens when critical resources break and deep dive into how mobile UX features like tap targets can affect crawlability and visibility.

Key takeaways:

  • How LLM bots crawl sites differently from search engines
  • How to identify JavaScript rendering issues, broken scripts, and crawl gaps
  • How Site Intelligence tracks overlapping tap targets, page speed, and Core Web Vitals
  • The new technical SEO KPIs for AI and multimodal search
  • Real examples of how hidden technical issues block GenAI visibility

Whether you’re an SEO, developer or digital lead, this webinar will help you rethink how you audit your site – through the lens of modern AI

Register now

Sponsored by Semrush
Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush allows customers to understand trends, uncover insights, and generate compelling content to improve the reach and effectiveness of their websites and social media pages.

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