The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires brands to understand their customers. This calls for a robust, sustainable and secure first-party data strategy built upon a customer data platform (CDP).
In this e-book, you’ll learn why running commerce without a CDP is running commerce blindly. Also covered:
- Customers’ expectations for commerce experiences
- Challenges facing digital commerce today
- How and why CMOs and CISOs must work together
- Critical capabilities for a CDP
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.