Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step is to make sure that data is accessible to the teams that need it. Acquia calls this, “data democratization.”
In this e-book, you’ll learn from brands that have unlocked their data about:
- Why you need to democratize your data
- What happens when data is not democratized
- How different groups in your organization benefit from data democratization
- What you need to support data democratization across the organization
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.