A Chief Marketing Officer's Guide to CDPs
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, this shift toward a customer-first experience has been years in the making.
With this new report, published by O’Reilly, CMOs, analysts, and business leaders will learn how to pursue customer-centric, data-driven marketing. You’ll learn through case studies how organizations have adapted by providing a customer-first experience. In the chapters that follow, authors George Mount, Lynne Capozzi, and Karen Wood examine the challenges marketers face and the technology solutions that have risen as a result, including customer data platforms.
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.