Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia

Inclusivity and digital accessibility aren’t just trends, they’re necessary; it’s a necessity. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for meaning engagement that leaves nobody out.

This exploration delves into the evolving landscape of consumer behaviors and preferences, emphasizing the importance of creating content that resonates across diverse audiences and platforms.

This discussion highlights the critical role of website accessibility in organizations, aligning with the Americans with Disabilities Act (ADA) to ensure broader reach and avoid potential legal pitfalls. You’ll leave with a clearer understanding of how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

This webinar will cover:

  • Prioritizing inclusivity as a core business strategy
  • The importance of tailored content across platforms
  • Digital accessibility and compliance with the Americans with Disabilities Act (ADA)

Register now

Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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