It’s Now or Never: Prioritize Your Customer’s Digital Experiences in 2022

Date: Jan 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, VP Marketing EMEA, Acquia
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company

The world’s leading brands know the importance of the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from these industry leaders?

This webinar will look under the hood of the martech that brands like New Balance and lululemon use to power their digital experiences. You’ll learn how to build and scale your martech infrastructure to meet constantly rising consumer expectations.

These real-world case studies from leading retailers exemplify the advantages of using open source martech when communicating with customers.

During this session, you’ll learn:

  • How New Balance streamlined their content workflows to optimize content delivery as part of their digital experience and maintain brand consistency
  • How to use a CDP and 1st party data strategy to personalize customers’ digital experience and drive multi-channel sales
  • The martech you should be prioritizing in 2022

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Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.