The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty.
However, the path to delivering personalized content across channels can be complex and exhaustive. It calls for systems that integrate with your existing tech stack, uphold data compliance, and effectively scale alongside your company’s growth.
Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel marketing hub” and discuss how prioritizing extensibility can place you ahead of the competition.
Every modern marketer can leverage the power of automation to turn the customer journey into an adventure of connection and delight. Explore how innovative approaches such as predictive marketing and advanced segmentation can foster meaningful connections.
What’s covered / key takeaways:
- Dive deep into the power of predictive marketing and how data-driven insights can equip your teams to anticipate customer actions.
- Learn how to craft customer-centric strategies that emphasize personalization, relevance, and dynamic content.
- Gain inspiration through success stories and practical examples of how brands have implemented a multichannel marketing approach.
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.