Leverage AI and Automation to Master Personalized Marketing

Date: Sep 3, 2023 1:00 EDT (10:00PDT)

Judd Mercer, VP Creative Strategy, Elevated Third
Karina Schuelke, Director Product Strategy, Phase2
Alan Botwright, Principal Technical Marketing Manager, Acquia
Jaedyn Guthrie, Product Marketing Manager, Acquia

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty.

However, the path to delivering personalized content across channels can be complex and exhaustive. It calls for systems that integrate with your existing tech stack, uphold data compliance, and effectively scale alongside your company’s growth.

Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel marketing hub” and discuss how prioritizing extensibility can place you ahead of the competition.

Every modern marketer can leverage the power of automation to turn the customer journey into an adventure of connection and delight. Explore how innovative approaches such as predictive marketing and advanced segmentation can foster meaningful connections.

What’s covered / key takeaways:

  • Dive deep into the power of predictive marketing and how data-driven insights can equip your teams to anticipate customer actions.
  • Learn how to craft customer-centric strategies that emphasize personalization, relevance, and dynamic content.
  • Gain inspiration through success stories and practical examples of how brands have implemented a multichannel marketing approach.

 Watch now 

Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.