Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers
Date: Sep 19, 2019 1:00 EDT (10:00PDT)Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca
Best Practices for Choosing & Optimizing Marketing Automation Technology
Date: Sep 17, 2019 1:00 EDT (10:00PDT)Speakers:
Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe
From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis
Date: Sep 5, 2019 1:00 EDT (10:00PDT)Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter
Location Data Strategies to Improve Customer Experiences
Date: Aug 20, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Date: Aug 22, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma
The Personalization Maturity Curve
Personalization has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible. As a leading personalization platform provider, Boxever wanted to help brands find … Read more
How to Design and Build the Ideal Martech Stack
Date: Aug 14, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Widup, VP, Search Marketing & Operations, Workfront
Ashley Blanchard, Senior Technology Manager, Workfront
How to Build a Comprehensive Data Strategy
Date: Jul 11, 2019 1:00 EDT (10:00PDT)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
4 Steps to Operationalize Modern Marketing Work
Date: Jun 11, 2019 1:00 EDT (10:00PDT)Speakers:
Mayer Becker,
Principal Consultant,
Zee Jay Digital
Cameron Masters,
Marketing Strategic Program Manager, Workfront
The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them
Date: May 30, 2019 1:00 EDT (10:00PDT)Speakers:
Marty Weintraub, Founder, Aimclear®
Tami Strand, Field Marketing Manager, Americas, Mapp Digital
