About
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.
Resources from :
The 2025 B2C Buyer Experience Report
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, … Read more
The State of AI in B2C Digital Marketing Report
Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations … Read more
The Invoca Call Conversion Industry Benchmarks Report
Phone calls remain critical conversion moments for businesses, yet many organizations lack the data needed to optimize their call performance. Based on analysis of over 60 million phone calls, this comprehensive benchmark report provides industry-specific performance metrics that marketing and … Read more
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Date: Jun 17, 2025 1:00 EDT (10:00PDT)Speakers:
Blair Symes,
Senior Director, Product Marketing, Invoca
Amy Hebdon,
Founder and Managing Director, Paid Search Magic
AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024
Date: Jan 30, 2024 1:00 EDT (10:00PDT)Speakers:
Ian Dailey,
Vice President, Product Marketing, InvocaLauren Harris,
Senior Director of Product Management, Invoca
Google Ads Conversion Masterclass: From Clicks to Calls to Revenue
Date: Mar 17, 2022 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, InvocaAmy Hebdon
Founder, Paid Search Magic
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Oct 14, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes,
Sr. Director, Product Marketing, Invoca
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Aug 10, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, Invoca Jessica Stein
Director, Search Marketing, Media Experts
How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics
Date: Aug 27, 2020 1:00 EDT (10:00PDT)Speakers:
Owen Ray,
Sr. Content Marketing, Manager, Invoca
Greg Sterling,
Editor,
Search Engine Land
Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
The State of First-Party Marketing Data
To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … Read more
Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers
Date: Sep 19, 2019 1:00 EDT (10:00PDT)Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca
The Call Tracking Study Guide for Marketers
This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … Read more
What Customers Expect in the Age of AI
Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. Especially when it comes to big purchase decisions like … Read more
11 Paid Search Tactics that Drive Quality Inbound Calls
Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But … Read more
Paid Search Tactics That Drive Quality Inbound Calls
Date: Oct 30, 2018 1:00 EST (10:00PST)Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Date: Jul 19, 2018 1:00 EST (10:00PST)Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca
The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business
We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast … Read more
How to Increase Calls from Paid Search: 10 Guaranteed Tactics
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … Read more
Calls are the New Clicks
How B2B marketers can tap into the power of the phone Calls drive 10x more sales than clicks. But 60% of marketers don’t know what drives calls. It’s time for Marketers to start thinking about conversions and ROI in terms … Read more
Dial Up the Power of Mobile Search
With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses … Read more