The Fantastic 5: Emerging strategies to drive conversions & growth

Date: Dec 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Arjen van der Broek, VP of Customer Success and Technology, Resulticks

Resulticks

It’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that are personally relevant at the moments of greatest impact.

Sounds simple, right? But many marketers are constrained by yesterday’s technology, data silos and organizational inertia. Are you one of them?

Join our experts as they challenge marketers to break through those barriers, and provide five new pillars of customer engagement that will help your brand create more compelling omnichannel experiences, drive conversions and accelerate revenue growth.

Attend this webinar and learn:

  • Tips for creating highly personalized segment-of-one experiences
  • Conversion attribution techniques that cross the offline/online divide
  • How AI propels prescriptive and predictive campaign analytics
  • The future of blockchain marketing

Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Alan has over 25 years of experience in the IT industry, working with end-user organizations like FedEx, The Mayo Clinic and Allstate, as well as vendors including Oracle and IBM. He has keynoted events around the world and is the co-author of the Amazon bestseller “Practical Artificial Intelligence – An Enterprise Playbook.”

Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Daryl is a career marketer who has been directly involved with marketing automation since its emergence nearly 20 years ago. He has held pioneering marketing operations roles on the customer side, as well as the vendor side, spending more than a decade combined at Aprimo/Teradata Applications and Marketo.

Arjen van der Broek, VP of Customer Success and Technology, Resulticks
Arjen spent 13 years working for Unica and IBM, responsible for the strategy and roadmap of the Unica portfolio, and traveling around the world to meet partners, customers and prospects.

Sponsored by Resulticks
Resulticks is a real-time, big-data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver topline growth. Outcome-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers. https://www.resulticks.com/

Related resources: Agencies, Analytics, Attribution, DMD Sidebar, Featured, Featured, Featured Home, Marketing Automation, Marketing General, Multi-channel, Webcasts Sidebar.

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