About Visual IQ
Visual IQ, a Nielsen company, is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices. By combining the power of audience and attribution, its Marketing Intelligence solutions provide the real-time insight brands and agencies need to optimize marketing and advertising performance by audience segment and drive the online and offline success metrics they care about most.
Resources from Visual IQ:
Branding Measurement in Today’s Accountable World: A Tale of Two Marketers
“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more
Digital Marketing Attribution: How Marketers & Agencies Convert Its Insights to Actions
Date: Jul 27, 2011 1:00 EST (10:00PST)Speakers:
Madan Bharadwaj, Vice President, Visual IQ
Adam Gitlin, Global Director, Digital Analytics & Technology, Annalect
Seb Maitra, Senior Vice President, Media, Analytics & Search, Hill Holliday
Marketing Attribution Demystified: Ask The Experts
Date: Mar 15, 2011 1:00 EST (10:00PST)Speakers:
Manu Mathew, Co-Founder & CEO, Visual IQ
Madan Bharadwaj, VP, Product Management, Visual IQ
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