About Visual IQ
Visual IQ produces the world's most powerful cross channel marketing intelligence software products. Its hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies' marketing data, driving actionable recommendations to improve marketing effectiveness. These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind its marketing software products combines a user-friendly visual interface with advanced attribution management and predictive modeling functionality that clearly shows clients where opportunities exist for marketing optimization.
Resources from Visual IQ:
Branding Measurement in Today’s Accountable World: A Tale of Two Marketers
“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more
Digital Marketing Attribution: How Marketers & Agencies Convert Its Insights to Actions
Date: Jul 27, 2011 1:00 EDT (10:00PDT)Speakers:
Madan Bharadwaj, Vice President, Visual IQ
Adam Gitlin, Global Director, Digital Analytics & Technology, Annalect
Seb Maitra, Senior Vice President, Media, Analytics & Search, Hill Holliday
Marketing Attribution Demystified: Ask The Experts
Date: Mar 15, 2011 1:00 EDT (10:00PDT)Speakers:
Manu Mathew, Co-Founder & CEO, Visual IQ
Madan Bharadwaj, VP, Product Management, Visual IQ
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