About Braze
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices.
Resources from Braze:
Build Brand Humanity by Mastering Empathy at Scale
Date: Jan 30, 2020 12:00PM EST (9:00AM PST)Speakers:
Guest Speaker: Dipanjan Chatterjee, VP and Principal Analyst, Forrester
Sara Spivey, CMO, Braze
The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800%
It’s been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there’s a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second … Read more