Build Brand Humanity by Mastering Empathy at Scale

Date: Jan 30, 2020 12:00PM EST (9:00AM PST)

Speakers:
Guest Speaker: Dipanjan Chatterjee, VP and Principal Analyst, Forrester
Sara Spivey, CMO, Braze

Braze

More human communication leads to demonstrably better business results. But putting humanity into action is easier said than done. Technology can help businesses forge more human connections between consumers and the brands they love. That’s why Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic.

Join guest speaker Dipanjan Chatterjee, VP and Principal Analyst at Forrester, and Sara Spivey, CMO at Braze, as they discuss the latest Brand Humanity research findings:

  • The consumer study tracks year-over-year changes in customer sentiment about brand humanity, with implications for brand communication strategies.
  • For the first time, a business decision-maker study investigates what it takes to build and deliver relevant and timely human brand experiences… and what stands in the way.
  • You will learn what actions businesses can take to express brand humanity, and which skills and tools brilliant brands rely on to deliver memorable experiences that produce tangible results.

Sponsored by Braze
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices.

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