CCPA Goes Live in Weeks: Is your marketing measurement ready?

Date: Dec 17, 2019 1:00 EDT (10:00PDT)

Speakers:
Matt Voda, CEO, OptiMine

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations.

Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing measurement, including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to move forward and improve your marketing measurement, even in the face of expanded consumer privacy regulations across the U.S.

Attend this webinar and learn:

  • The specific CCPA rights and requirements that will impact all brands
  • Financial and compliance risks brands now face – and how to reduce them
  • How the CCPA will impact common types of marketing measurement

Speaker:

Matt Voda, CEO, OptiMine
Matt brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. He joined the company from United Health Group, where he led consumer marketing and analytics within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in consumer engagement and ROI. Matt also spent 11 years at Digital River as VP of Product Management, helping develop the world’s first cloud-based e-commerce platform.

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Sponsored by OptiMine
Agile marketing attribution, marketing mix modeling and optimization. OptiMine provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points.