2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io


Artificial Intelligence (AI) is one of the most promising, but misunderstood and underutilized technologies in B2B marketing. That’s despite the fact that there are real, practical ways modern marketers are using AI in their account-based marketing programs. From hypertargeting to personalization and creative optimization, AI is making its way into the marketer’s standard toolkit.

Join Jessie Johnson, Research Director at Forrester/SiriusDecisions, and Gil Allouche, CEO of Metadata.io, as they discuss the increasing use of AI in marketing. You’ll hear about the practical applications of AI in marketing functions, as well as the real results companies are getting by using AI in their marketing programs.

Attend this webinar and learn:

  • Top trends in AI use cases in marketing
  • Which marketing functions can be effectively supported with AI
  • Example results from real companies leveraging AI

Jessie Johnson, Research Director, Forrester
Jessie is a martech thought leader focused on leveraging marketing automation technologies and actionable intelligence in demand creation, content strategy and development, and integrated marketing. She has more than 10 years of experience working with B2B organizations in the areas of digital transformation, inbound marketing, audience segmentation, lead nurturing, customer engagement, social media and creative optimization across digital marketing channels.

Gil Allouche, Co-founder and CEO, Metadata.io
Gil founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil’s experiences hacking various marketing and CRM systems to get the solutions he needed. Prior to founding Metadata, Gil was VP of Marketing at Qubole, a Big Data SaaS startup in Mountain View, CA.

Sponsored by Metadata.io

Metadata.io is a B2B ABM demand gen platform that uses AI to optimize paid media campaign execution and targeting for growth marketers. Our patented A.I. operator learns your ideal customer profile based on historic CRM data, builds lookalike audiences or ingests named accounts then automatically deploys paid media campaigns at scale to deliver a predictable, qualified inbound lead flow.

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