About Siteimprove

Siteimprove

Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at siteimprove.com.

Resources from Siteimprove:

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Digital marketing and accessibility: The modern marketer’s handbook

A company’s digital presence has never been more important. On top of simply being online, it’s also important for your website to be accessible so it can be enjoyed by everyone. The problem is, when marketers are accountable for everything … read more »


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Track and measure: A guide to improving your digital performance through actionable analytics

While gathering analytics data is relatively easy, connecting that analytics data to your digital strategy and organizational goals has proven difficult for many teams. Marketing teams can use their website analytics to learn more about buyers and how they interact. … read more »


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The Marketer’s Playbook to Drive Your Digital Strategy in 2021

That’s the mentality we all had in 2020. Living in the moment to tackle the immediate need. For marketers this often meant abandoning broader strategy to handle immediate issues with reduced budget. But 2020 is gone and with-it marketers must … read more »


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6 Priorities for digital decision-makers in 2021

Use this content experience toolkit to map out your 2021 digital strategies, prioritize the most important developments and excel in the digital age. In 2021 brands will continue to face changes in consumer behaviour, economic outlook, and regulatory environment. These … read more »


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How can you prepare for Google’s page experience update?

A positive digital user experience is something every business should strive for. Undoubtedly – when it comes to website optimization, a strong SEO strategy is pivotal. However, if visitors are not satisfied with the overall experience of your website, they … read more »


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Win with Faster Webpage Load Time

Things happen fast in the digital world and if your website fails to make an instant impression because of slow load times, visitors are quick to leave. To improve your webpage load times and increase customer engagement, follow this four-step … read more »


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The Hidden CX Strategy: How Accessible Digital Experiences Unlock Wide-Ranging Growth

Website accessibility can no longer be an afterthought for businesses. What once may have been a legal requirement or compliance issue is now at the forefront of leading-edge customer experience. Just stop and think about it for a second. That … read more »


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Content experience toolkit: 6 Priorities for digital decision-makers in 2021

In 2021 brands will continue to face changes in consumer behaviour,economic outlook, and regulatory environment. These changes can impact the technical infrastructure of your website, the type and mix of marketing activity deployed, and the content you produce. Use this … read more »


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The 7 Phases of a Website Redesign

Save time and effort by identifying problems throughout the website redesign process. Learn more about the key phases of a website redesign and how to make sure the process runs smoothly. The guide covers the following 7 website redesign phases: … read more »


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Threat report: How are different industries battling cybercrime?

Web security is quickly emerging as a key competitive differentiator in today’s marketplace. In fact, 73% of leading organizations now view strong cybersecurity as a key contributor to business success. And these days every website is potentially vulnerable to attacks.  Not having a secure website can have … read more »


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Include everyone, keep everyone: Your guide to web accessibility in Canada

No matter where you live in Canada — from British Columbia to Newfoundland and Labrador — you’ve likely noticed ‘web accessibility’ becoming an area of greater focus for governments and organizations in recent years. By definition, web accessibility means that all web … read more »


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Investing in an SEO tool?

A recent report from Forrester found that an increasing number of marketers are turning to SEO tools to understand how their site is performing, create high-quality content, carry out keyword research, conduct technical SEO audits, bring together stakeholders, prove ROI … read more »


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Digital by Default

Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences


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The Marketer’s Playbook to Drive Your Digital Strategy in 2020

Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together. Think about designing a physical store. You … read more »


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MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … read more »


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How Marketers Can Create a Smooth Customer Experience in 2020

We operate in a world where customer expectations for brands are high. Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don’t care, if they’re receiving information from a marketing … read more »


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Digital Insights 2019: How marketers confront the obstacles of digital customer engagement

This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point … read more »