About OptiMine
Agile marketing attribution, marketing mix modeling and optimization. OptiMine provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points.
Resources from OptiMine:
CCPA Goes Live in Weeks: Is your marketing measurement ready?
Date: Dec 17, 2019 1:00 EDT (10:00PDT)Speakers:
Matt Voda, CEO, OptiMine
Uncovering Cross-Channel Value: Striking digital advertising gold
Date: May 15, 2013 1:00 EST (10:00PST)Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software
Open the Black Box: Maximizing Success in Bid Automation
Transparency and control are the keys to maximizing success in bid automation. Bid automation software is essential for companies with complex paid-search programs. However, with black-box bid automation software it’s hard to determine the “why” behind their paid-search performance. This … Read more
Bidding is the key to ROI : Which bidding approach is right for you?
Date: Jan 29, 2013 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, Vice President at Clix Marketing
Robert Cooley, Chief Technology Officer OptiMine Software
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This white paper looks at … Read more
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions. For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement. This whitepaper analyzes the differences in these … Read more
Beat the Rising Cost of Paid Search: Tips and Tactics
Date: Feb 17, 2011 1:00 EST (10:00PST)Speakers:
David Szetela, Clix Marketing
Dr. Robert Cooley, CTO and co-founder, OptiMine Software