4 Ways to Get Started With Agile Marketing

Date: Dec 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Talcott, Studio Manager, Workfront
Hazel Lanzona, Solution Advisor, Workfront

Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to get results.

To keep up, marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Join our experts as we explain how Agile marketing allows you to be more organized, get more done and be more responsive to market changes or shifting company strategies.

Attend this webinar and learn:

  • The basic principles of Agile marketing
  • Simple steps for adopting Agile at your own pace
  • How to use Agile principles to increase the productivity and adaptability of your own marketing team

Speakers:
Melissa Alcott, Studio Manager, Workfront
Melissa is responsible for managing the processes and prioritization of all projects within the Workfront in-house creative agency. She holds a master’s degree in project management from Boston University and is an Advanced Certified Scrum Master with over a decade of experience in agencies managing people, projects and portfolios.

Hazel Lanzona, Solution Advisor, Workfront
Hazel is a certified Scrum Master and SAFe Program Consultant 4.0, and has been a consultant for more than five years. Prior to working with Workfront, she helped numerous organizations go through their Agile transformation.

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Sponsored by Workfront

Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit workfront.com/marketing.