Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca

Invoca

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail.

But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter customer insights, resulting in more effective search, social and display ad campaigns.

Join our data analytics experts as they show you how to use AI to analyze customer conversations, and scale those insights to boost conversion rates, optimize buying experiences and drive more revenue-generating calls. You’ll learn how to comb through the conversations you’re already having with your customers and discover more of what they are trying to tell you.

Attend this webinar and learn how to:

  • Drive 15-20% more conversions from phone calls
  • Push customer insights into your marketing stack to optimize ad spend
  • Use call conversation data to personalize website visitor content
  • Create new audiences using offline conversion data to expand your reach

Speaker Bios:

Jim Sterne, Founder, Marketing Analytics Summit
Jim is an internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs. He has over 25 years in sales and marketing – most of that on measuring the value of digital media for creating and strengthening customer relationships. He is the author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, and the Founder of the Marketing Analytics Summit (eMetrics Summit) and Co-founder of the Digital Analytics Association.

Ian Dailey, Senior Director of Product Marketing, Invoca
Ian leads product marketing at Invoca, where he brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation and attribute phone-based conversions back to campaigns. Prior to Invoca, Ian led product marketing for the Rocket Fuel DSP, a pioneering buy-side programmatic media platform.

Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.

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