Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail.

But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter customer insights, resulting in more effective search, social and display ad campaigns.

Join our data analytics experts as they show you how to use AI to analyze customer conversations, and scale those insights to boost conversion rates, optimize buying experiences and drive more revenue-generating calls. You’ll learn how to comb through the conversations you’re already having with your customers and discover more of what they are trying to tell you.

Attend this webinar and learn how to:

  • Drive 15-20% more conversions from phone calls
  • Push customer insights into your marketing stack to optimize ad spend
  • Use call conversation data to personalize website visitor content
  • Create new audiences using offline conversion data to expand your reach

Speaker Bios:

Jim Sterne, Founder, Marketing Analytics Summit
Jim is an internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs. He has over 25 years in sales and marketing – most of that on measuring the value of digital media for creating and strengthening customer relationships. He is the author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, and the Founder of the Marketing Analytics Summit (eMetrics Summit) and Co-founder of the Digital Analytics Association.

Ian Dailey, Senior Director of Product Marketing, Invoca
Ian leads product marketing at Invoca, where he brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation and attribute phone-based conversions back to campaigns. Prior to Invoca, Ian led product marketing for the Rocket Fuel DSP, a pioneering buy-side programmatic media platform.

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Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds.