How to Deliver Effective ABM Using Pre-targeting & AI

Date: Nov 7, 2019 1:00 EDT (10:00PDT)

Gil Allouche, Co-founder and CEO,
Jason Widup, VP, Search Marketing & Operations, Workfront

Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences.

Join Gil Allouche, CEO of, and Jason Widup, VP of Search Marketing and Operations for Workfront, as we show you how to implement successful account-based strategies with limited resources. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels.

Attend this webinar and learn:

  • How small and mid-sized companies are marketing like a department 10x their size
  • The right and wrong ways to use technology in your ABM execution
  • The power of pre-targeting when it comes to efficient marketing
  • Examples of results you can achieve in 1-2 quarters of deploying these tactics


Gil Allouche, Co-founder and CEO,
Gil founded to make demand generation easy for non-technical marketers. The platform and AI Operator evolved from Gil’s experiences hacking various marketing and CRM systems to get the solutions he needed. Prior to founding Metadata, Gil was VP of Marketing at Qubole, a Big Data SaaS startup in Mountain View, CA.

Jason Widup, VP, Search Marketing & Operations, Workfront
Jason is a recognized leader in B2B MarTech and is currently Workfront’s VP of Search Marketing and Operations. Jason has held marketing leadership positions at Tableau Software, Getty Images and Microsoft, and has led marketing consulting teams for various agencies. His primary focus and passion areas are around marketing analytics and engineering.

Sponsored by is a B2B ABM demand gen platform that uses AI to optimize paid media campaign execution and targeting for growth marketers. Our patented A.I. operator learns your ideal customer profile based on historic CRM data, builds lookalike audiences or ingests named accounts then automatically deploys paid media campaigns at scale to deliver a predictable, qualified inbound lead flow.

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