Digital Attribution Challenge – Getting it right in 6 steps
One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more
Understanding the impact of each marketing activity
It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … read more
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