Resource Library: Attribution

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Marketing Attribution: The No-Nonsense User’s Guide

Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … read more »


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Artificial Intelligence and Customer Analytics Guide for Marketers

The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … read more »


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Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking

Date: Mar 16, 2021 1:00 EDT (10:00PDT)

Speakers:
Lea Anne Roberts, Director of Marketing & Call Centers, Reliable Heating & Air
Brooke Veal, Senior Customer Success Manager, CallRail


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Enterprise Marketing Attribution and Predictive Analytics

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. read more »


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Digital Attribution Challenge – Getting it right in 6 steps

One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more »


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Understanding the impact of each marketing activity

It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … read more »


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Measuring Marketing Attribution

Investing in a campaign with no way to measure the impact is the stuff marketing nightmares are made of. Both management and marketers want to know what impact marketing has on sales revenue. SharpSpring partnered with Ascend2 to gather insights from … read more »


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Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


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The Fantastic 5: Emerging strategies to drive conversions & growth

Date: Dec 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Arjen van der Broek, VP of Customer Success and Technology, Resulticks


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14 Industry Experts on the Future of Attribution

Competition for customers’ attention has never been so relentless, or so complicated. Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from … read more »