Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EDT (10:00PDT)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
Google Analytics 360 & the Move to Enterprise Analytics
Date: May 2, 2017 1:00 EDT (10:00PDT)Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path
The BI Wish List: 5 Hottest Trends in Advanced Analytics
Date: Apr 27, 2017 1:00 EDT (10:00PDT)Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
Content Attribution: Identifying content that converts
Date: Apr 4, 2017 1:00 EDT (10:00PDT)Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.
10 Things Every Performance Marketer Should Know
In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best … read more
The Blended Attribution Playbook
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital … read more
What is Lead Scoring?
A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of … read more
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Date: Sep 15, 2016 1:00 EDT (10:00PDT)Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech
State of the Industry 2016
Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … read more
4 Ways B2B Marketers Can Boost Their Demand Gen Results
This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more
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