Resource Library: Attribution


Attribution 101: A Guide to True Multi-Touch Attribution

In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:


101 Guide to Marketing Attribution

Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more »


The Advanced Guide to Marketing Attribution

Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more »


Build a Winning Marketing Attribution Framework

Date: Mar 9, 2023 1:00 EDT (10:00PDT)

Nani Shaffer, CMO, Channel99
Ashley Long, Director, GTM Operations and Forecasting, Demandbase


Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide

Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant. Read more »


Marketing Attribution: The No-Nonsense User’s Guide

Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … Read more »


Artificial Intelligence and Customer Analytics Guide for Marketers

The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … Read more »


Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking

Date: Mar 16, 2021 1:00 EDT (10:00PDT)

Lea Anne Roberts, Director of Marketing & Call Centers, Reliable Heating & Air
Brooke Veal, Senior Customer Success Manager, CallRail


Digital Attribution Challenge – Getting it right in 6 steps

One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … Read more »


Understanding the impact of each marketing activity

It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … Read more »

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