Attribution 101: A Guide to True Multi-Touch Attribution
In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:
101 Guide to Marketing Attribution
Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more
The Advanced Guide to Marketing Attribution
Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more
Build a Winning Marketing Attribution Framework
Date: Mar 9, 2023 1:00 EDT (10:00PDT)Speakers:
Nani Shaffer,
CMO, Channel99Ashley Long, Director, GTM Operations and Forecasting, Demandbase
Marketing Attribution: The No-Nonsense User’s Guide
Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … Read more
Artificial Intelligence and Customer Analytics Guide for Marketers
The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … Read more
Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
Date: Mar 16, 2021 1:00 EDT (10:00PDT)Speakers:
Lea Anne Roberts,
Director of Marketing & Call Centers,
Reliable Heating & AirBrooke Veal, Senior Customer Success Manager, CallRail
Enterprise Marketing Attribution and Predictive Analytics
This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. Read more
Digital Attribution Challenge – Getting it right in 6 steps
One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … Read more
Understanding the impact of each marketing activity
It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … Read more