Download this whitepaper to deep-dive into:
- Why marketing attribution is important
- The types of marketing attribution
- Challenges of building an attribution model
- Recommended approach to each challenge
- How to get to value quickly with Snowplow’s Fractional Attribution Data Product Accelerator
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over ¼ of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.
How do you make sure your marketing activities are delivering maximum return on investment?
With accurate marketing attribution you can measure and subsequently optimize your campaign and advertising spend.
– Optimize return on investment (ROI) and return on ad spend (ROAS)
– Reduce acquisition and retention costs
– Create more personalized customer journeys
Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.