About ScanmarQED
ScanmarQED provides software and services for marketing analytics and planning, including marketing mix modeling, revenue growth management, brand management, and data integration and visualization. It integrates with a wide range of third-party data sources and helps to identify the drivers behind customer behavior and identify marketing tactics.
Resources from ScanmarQED:
How to build an in-house Marketing Mix Modeling capability
The benefits of Marketing Mix Modeling (MMM) are already well established for companies with many brands, operating in numerous markets. Without it, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether … Read more
Digital Attribution Challenge – Getting it right in 6 steps
One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … Read more
Optimize your marketing portfolio
One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … Read more
Understanding the impact of each marketing activity
It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … Read more