Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking

Date: Mar 16, 2021 1:00 EDT (10:00PDT)

Speakers:
Lea Anne Roberts, Director of Marketing & Call Centers, Reliable Heating & Air
Brooke Veal, Senior Customer Success Manager, CallRail

Telephone calls remain one of the most primary means of making contact. Even today, 60% of consumers prefer to pick up the phone — nearly four times more than would choose email.

The unprecedented events of 2020 have only accelerated this trend. The average call volume in many industries has exceeded pre-COVID-19 levels as consumers seek information about changes in hours, revised safety protocols, or new offerings like curbside pickup.

Join our panel of experts as they discuss how digital transformation is changing the way customers interact with brands. Gain insights on the tools necessary to make digital advertising and marketing spend translate into real-world results.

Attend this webinar to learn:

  • Why the future of advertising is personal
  • How call tracking incorporates a truly holistic view of the business and how your brand appears to customers
  • How text messaging will increasingly augment phone calls as a means for customers to communicate with your business

Register Now

Sponsored by CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.