About Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.
Resources from Snowplow:
Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
Date: Sep 21, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowLee Hammond,
Marketing Data Stack Leader, HakkodaPatrick Crosby,
Senior Alliance Manager at Snowflake
The Composable Customer Data Platform: How it supports next-gen customer experiences
Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more
How To Power Next Best Action with First-Party Customer Data
Date: May 9, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowDan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment, Databricks
Maximizing ROAS Through Reduced Latency and Silo Removal
Date: Mar 14, 2023 1:00 EDT (10:00PDT)Speakers:
David Wells,
Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio,
Head of Analytics, Digital VirgoJordan Peck,
Principal Data Strategist, SnowplowMike Maloney
Chief Data Officer, Field, North America, Snowplow
Attribution 101: A Guide to True Multi-Touch Attribution
In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:
101 Guide to Marketing Attribution
Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more
The Advanced Guide to Marketing Attribution
Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more