About MarTech

MarTech

MarTech’s mission is unlike any other. You’ll get the mainstream marketer’s perspective: innovative, practical, brand-safe, results-driven … and resource- and time-constrained. The quest is unearthing the universal challenges marketers face. The holy grail is revealing the countless solutions they devise to succeed in today’s customer-centric, digital-first, and multichannel marketing environment.

Resources from MarTech:

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Enterprise Headless & Hybrid CMS Platforms

This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. read more »


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Enterprise SEO Platforms: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


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Enterprise Identity Resolution Platforms

New! MarTech Intelligence Report: Enterprise Identity Resolution Platforms: A Marketer’s Guide   Editorial Advisor: David M. Raab, CEO, Raab Associates Inc.; Founder & CEO, CDP Research/Writer: Claire Schoen, Director, Marketing Services Content, Third Door Media Editors: Karen Burka, Senior Research … read more »


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Enterprise Marketing Attribution and Predictive Analytics

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. read more »


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Senior Manager, Content Experience, Content Studio, Third Door Media Research, Writer and Editor: Pamela Parker, Research Director, Content Studio, Third Door Media Download … read more »


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Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond

New! MarTech Intelligence Report: Enterprise Workflow and Project Management Tools Platforms: A MarTech Research Report Download Now MarTech’s all-new publication of the “Enterprise Workflow and Project Management Tools” examines the market for workflow and project management tools and the considerations … read more »


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Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

This 63-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for multi-location brands marketing locally. read more »


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Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost


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Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond

This 56-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading digital commerce advertising management platform software vendors, and marketers who have digital commerce advertising management software. read more »


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Account-Based Marketing Tools: A Marketer’s Guide

New! Martech Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide   Editorial Advisor: Kathy Macchi, VP, Consulting Services, Inverta Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Emily Fraser Voigt, Freelance Writer/Editor Editor: Claire Schoen, Director, Content Marketing Services, Third … read more »


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Integration Platform as a Service (iPaaS): A Marketer’s Guide

New! First Edition, February 2018   Martech Intelligence Report: Integration Platform as a Service (iPaaS) Editorial Advisors: Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Writers: Emily Fraser Voigt, Freelancer Writer Karen Burka, Senior … read more »


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Video Marketing 2017: What You Need to Know

Date: Dec 20, 2016 1:00 EST (10:00PST)

Speakers:
Karen Burka, Senior Research Consultant, Third Door Media
Mark Robertson, Founder, ReelSEO (now TubularInsights.com via Tubular Labs)