About MarTech

MarTech

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. Visit www.martechconf.com for more information.

Resources from MarTech:

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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more »


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Enterprise Conversion Optimization Platforms: A Marketer’s Guide

COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more »


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Enterprise Customer Data Platforms: A Marketer’s Guide

The post-pandemic business world — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when global uncertainty and widespread layoffs dominate the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »


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Enterprise Call Analytics Platforms: A Marketer’s Guide

The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »


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Enterprise Digital Events Platforms: A Marketer’s Guide

Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more »


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Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more »


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Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

To ensure that customers and prospects have the ideal interactions at every touchpoint, marketers first need in-depth information about the journey buyers navigate on their way to making a purchase, as well as how they interact post-purchase. Learn more. Read more »


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Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Read more »


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Enterprise SEO Platforms: A Marketer’s Guide

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. Read more »


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Enterprise Identity Resolution Platforms

Consumer expectations for highly personalized marketing interactions have reached an all-time high. As a result, identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more »


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Email Marketing Platforms: A Marketer’s Guide

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. Read more »


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Enterprise Marketing Work Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The 27-page … Read more »


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Enterprise Headless & Hybrid CMS Platforms

This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. Read more »


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Enterprise Marketing Attribution and Predictive Analytics

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. Read more »


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Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost


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Video Marketing 2017: What You Need to Know

Date: Dec 20, 2016 1:00 EST (10:00PST)

Speakers:
Karen Burka, Senior Research Consultant, Third Door Media
Mark Robertson, Founder, ReelSEO (now TubularInsights.com via Tubular Labs)