About MarTech


MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. Visit www.martechconf.com for more information.

Resources from MarTech:


Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


Enterprise Customer Experience Management Platforms: A Marketer’s Guide

At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints. Read more »


Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


Enterprise Account-Based Marketing Tools: A Marketer’s Guide

Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more »


Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide

Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


Identity Resolution Platforms: A Marketer’s Guide

Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more »


Email Marketing Platforms: A Marketer’s Guide

Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more »


Customer Data Platforms: A Marketer’s Guide

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »


Marketing Automation Platforms: A Marketer’s Guide

AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more »


Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »


Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more »


Enterprise Conversion Optimization Platforms: A Marketer’s Guide

COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more »


Enterprise Digital Events Platforms: A Marketer’s Guide

Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more »


Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide

Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant. Read more »


Enterprise Headless & Hybrid CMS Platforms

This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. Read more »


Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost


Video Marketing 2017: What You Need to Know

Date: Dec 20, 2016 1:00 EST (10:00PST)

Karen Burka, Senior Research Consultant, Third Door Media
Mark Robertson, Founder, ReelSEO (now TubularInsights.com via Tubular Labs)

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.