The Premiere Resource Center for
Digital Marketing Strategies and Tactics

New!

Martech Intelligence Report:

Enterprise Marketing Attribution and Predictive Analytics

A Marketer’s Guide

 

Editorial Advisor:
Kim Davis, Editorial Director of MarTech Today

Writer, Editor and Researcher:
Pamela Parker, Research Director, Content Studio, Third Door Media

 

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software.

Who should read this report:

• Agencies, advertisers, and marketers doing their due diligence in selecting a marketing attribution and predictive analytics platform
• Analysts and vendors looking for current intelligence about this dynamic marketplace
• Anyone who needs to be up to speed on the key players and major trends in marketing attribution and predictive analytics

What you’ll get:

• Current trends in marketing attribution and predictive analytics platforms
• Analysis of the capabilities of marketing attribution and predictive analytics tools
• Profiles of leading marketing attribution and predictive analytics platform vendors
• Pricing charts, capabilities comparisons – and much more!

Table of Contents:

• Marketing Attribution and Predictive Analytics Market Overview
• Marketing Attribution and Predictive Analytics Capabilities
• Choosing a Marketing Attribution and Predictive Analytics Platform
• Conclusion

Vendor Profiles

• Full Circle Insights
• Marketing Evolution, Inc
• MRP
• Neustar
• Nielsen
• Salesforce Datorama

Resources