New!
MarTech Intelligence Report:
Enterprise Marketing Attribution and Predictive Analytics
A Marketer’s Guide
Editorial Advisor:
Kim Davis, Editorial Director of MarTech
Writer, Editor and Researcher:
Pamela Parker, Research Director, Content Studio, Third Door Media
This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software.
Who should read this report:
- Agencies, advertisers, and marketers doing their due diligence in selecting a marketing attribution and predictive analytics platform
- Analysts and vendors looking for current intelligence about this dynamic marketplace
- Anyone who needs to be up to speed on the key players and major trends in marketing attribution and predictive analytics
What you’ll get:
- Current trends in marketing attribution and predictive analytics platforms
- Analysis of the capabilities of marketing attribution and predictive analytics tools
- Profiles of leading marketing attribution and predictive analytics platform vendors
- Pricing charts, capabilities comparisons – and much more!
Table of Contents:
- Marketing Attribution and Predictive Analytics Market Overview
- Marketing Attribution and Predictive Analytics Capabilities
- Choosing a Marketing Attribution and Predictive Analytics Platform
- Conclusion
Vendor Profiles
- Full Circle Insights
- Marketing Evolution, Inc
- MRP
- Neustar
- Nielsen
- Salesforce Datorama
Resources