New!

MarTech Intelligence Report:

Enterprise Marketing Attribution and Predictive Analytics

A Marketer’s Guide

 

Editorial Advisor:
Kim Davis, Editorial Director of MarTech

Writer, Editor and Researcher:
Pamela Parker,
Research Director, Content Studio, Third Door Media

 

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software.

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a marketing attribution and predictive analytics platform
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in marketing attribution and predictive analytics

What you’ll get:

  • Current trends in marketing attribution and predictive analytics platforms
  • Analysis of the capabilities of marketing attribution and predictive analytics tools
  • Profiles of leading marketing attribution and predictive analytics platform vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • Marketing Attribution and Predictive Analytics Market Overview
  • Marketing Attribution and Predictive Analytics Capabilities
  • Choosing a Marketing Attribution and Predictive Analytics Platform
  • Conclusion

Vendor Profiles

  • Full Circle Insights
  • Marketing Evolution, Inc
  • MRP
  • Neustar
  • Nielsen
  • Salesforce Datorama

Resources