Marketing Attribution: The No-Nonsense User’s Guide

Key Concepts & Applications for Marketers

Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.
Or that’s the vision, at least. In practice, many marketers struggle to unlock attribution’s potential.
This guide is designed to give you a high-level overview of marketing attribution and the essentials for harnessing its full power, including advice on:

  • Identifying the obstacles that keep most marketers from using attribution effectively
  • Building out a framework for producing attribution analysis and reporting at scale
  • Choosing the right attribution models for your marketing goals

Sponsored by ChannelMix
With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable, and valuable long term. Learn more at

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.