About ChannelMix

ChannelMix

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable, and valuable long term. Learn more at channelmix.com.

Resources from ChannelMix:

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Marketing Attribution: The No-Nonsense User’s Guide

Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … Read more »

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Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World

Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more »

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