The Advanced Guide to Marketing Attribution

Going further with attribution modeling to understand the impact of your marketing touchpoints.

Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can try yourself.

Download the white paper to discover:

  • Why a flexible, modular approach beats out-of-the-box tools.
  • How to work with your marketing team to get the best results.
  • The importance of mapping your touchpoints to the customer journey.

Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.