Build a Winning Marketing Attribution Framework

Date: Mar 9, 2023 1:00 EDT (10:00PDT)

Nani Shaffer, CMO, Channel99
Ashley Long, Director, GTM Operations and Forecasting, Demandbase

Equipping marketing leaders with the skills, tools and data they need to prove ROI is a lot like setting out to sea on a fishing expedition. Prep work is required! You need hooks, lines, bait, a rod, bobbers and a bonus if you have a boat to carry it all.

Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.

Join Nani Shaffer, CMO at Channel99, as she discusses:

  • What is marketing attribution, and why it’s important
  • The top 3 challenges in marketing attribution
  • How to choose the right attribution model for your business
  • Plus, tried and true best practices from attribution pros!

 Watch now 

Sponsored by Channel99
Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Channel99 provides the industry’s only solution for measuring the quality of the channels generating pipeline. Learn more at