Resource Library: Competitive Intelligence

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The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in … read more »


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Conversion Maximization Report: The Essential Workflow

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … read more »


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Digital Competitive Intelligence — A Practical Guide to Improve Paid Search Marketing

No marketing vehicle is more rooted in direct, head-to-head competition than Paid Search. Learn how to use Digital Competitive Intelligence to gain the edge with this informative, step-by-step guide from industry leader AdGooroo. Find your top PPC competitors Identify competitors’ … read more »