About Marketo


Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Resources from Marketo:


The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … read more »


The Definitive Guide to Marketing Automation

What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … read more »


The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in … read more »


The Rise Of The Marketer – Western Europe

The Economist Intelligence Unit, commissioned by Marketo, conducted a survey that includes responses from 256 marketing executives from Western Europe, including 72 from France, 74 from Germany and 64 from the United Kingdom, to get their perspective on marketing’s rapid … read more »


The Definitive Guide to Social Marketing

Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your … read more »


Conversations, Not Campaigns

Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the … read more »


Using Marketing Automation to Increase Your ROI on CRM

Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but … read more »


Marketing Automation Demo Checklist

Every marketing automation demo will be a little different. Regardless of the path the salesperson takes, make sure the system you select makes you consider the 6 topics in this checklist.


ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue … read more »


Email Design and Creative Checklist

This easy-to-follow compilation of actionable best practices will allow you to reach your target audience by: Optimizing your email message Including consistent brand and design Avoiding common spam signatures Kickstart your targeted email marketing today by downloading the Email Design … read more »


The Definitive Guide to B2B Social Media

This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to … read more »


Definitive Guide to Marketing Metrics and Analytics

This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. … read more »


Content Marketing Success with Search and Social Optimization

Date: Nov 1, 2011 1:00 EDT (10:00PDT)

Maria Pergolino, Marketo