Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical

Date: Apr 25, 2024 1:00 EDT (10:00PDT)

Jon Tejeda, Director Of Sales, AtData
Reagan Gordon, Relationship Manager-Marketing Automation, Zirous
Jake Eggers, Marketing Technology-Project Manager, Zirous

With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance to share information in the first place, activating cohesively across channels, and nailing down accurate attribution, to name just a few.

Join us for an insightful webinar where we unravel the intricacies of unlocking the power of your first-party data. We’ll delve into the nuances of scaling your database while ensuring accuracy, empowering more beneficial analytical insights, and the integration of diverse technologies to drive actionable outcomes.

Our panel of industry experts will share practical strategies and best practices to help you navigate the complexities of utilizing customer data. Whether you’re grappling with data governance issues, seeking to leverage advanced analysis, or exploring the potential of emerging technologies, this webinar is tailored to provide you with actionable guidance

Key topics to be covered include:

  • Why first-party data is going through a bit of a renaissance
  • The compounding effects of a strong data strategy
  • Mitigating challenges for more efficient and effective utilization
  • Leveraging technology to extract invaluable insights from real-time activity
  • Developing truly personalized, targeted omnichannel outreach that consumers expect

Don’t miss this opportunity to gain valuable insights and perspective on optimizing your first-party data strategy. Join us as we explore innovative strategies and unlock the full potential of customer data utilization.

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Sponsored by AtData
AtData, the Email Address Experts, is the leader in email address intelligence with the most accurate, comprehensive and privacy compliant email-centric data solutions. Powered by 1.5 billion historical email and postal addresses and billions of monthly activity signals, we not only validate and verify our customers’ first-party data, but we also enable those organizations to develop actionable customer profiles and assess risk resulting in an increase in customer engagement, sales, and customer retention. To learn more, please visit:

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