The Path to 2020: Marketers Seize the Customer Experience

A report from The Economist Intelligence Unit

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The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.

Download this report to learn about this transformation and hear perspectives from CMOs at Georgetown University, JPMorgan Chase, Philips, Pure Storage, and Unilever.

 

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