The Path to 2020: Marketers Seize the Customer Experience

Marketo

A report from The Economist Intelligence Unit

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The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.

Download this report to learn about this transformation and hear perspectives from CMOs at Georgetown University, JPMorgan Chase, Philips, Pure Storage, and Unilever.

 

Sponsored by Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Related resources: Advertising, Analytics, Competitive Intelligence, Marketing General, White Papers.

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