Track and measure: A guide to improving your digital performance through actionable analytics

While gathering analytics data is relatively easy, connecting that analytics data to your digital strategy and organizational goals has proven difficult for many teams.
Marketing teams can use their website analytics to learn more about buyers and how they interact. This data can be used to make more strategic judgments about content, campaigns, website structure, SEO strategy, and even overall go-to-market approach.
In this white paper from Siteimprove, you’ll learn about three key areas to obtain actionable analytics, explore insider insights from Siteimprove’s own marketing team, and uncover what different roles in your department should be tracking and measuring to drive results.

Sponsored by Siteimprove
Siteimprove offers the world's most comprehensive cloud-based digital marketing software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations. Find out why more than 7,000 organizations around the world use the Siteimprove Intelligence Platform at siteimprove.com.