Achieving Compliance Excellence: Your Path to Marketing Success

Date: Feb 15, 2024 1:00 EDT (10:00PDT)


Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical.

In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT, and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly.

Key takeaways:

  • Versatile Privacy CMP: Gain clear visibility into third-party tracking technologies across various digital platforms, configuring a privacy CMP that seamlessly operates on websites, apps, TVs, and automobiles. Maintain compliance, transparent user control, and a consistent consent experience.
  • Tailored User Experience: Leverage professionally designed templates to configure a CMP that adheres to regulatory guidelines. Customize banners and preference centers to match your brand, utilize geolocation rules, and support TCF, GPP, and GPC, ensuring users provide informed consent at the appropriate layer.
  • Auto-Blocking Excellence: Enable auto-blocking of trackers until explicit consent is obtained, seamlessly integrate with tag managers and marketing systems, and deploy easy-to-use, no-code solutions. Maintain compliance with evolving regulations without compromising user experience with a holistic CMP.

Don’t miss this opportunity to discover the holistic compliance advantage a CMP brings and set the stage for your new era in campaign excellence.

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Sponsored by OneTrust
OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.

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