Resource Library: Attribution


The Click-to-Call Playbook for Paid Search

Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are … read more »


Attribution Vendor Guide

Attribution solutions help marketers better understand the full customer path to conversion, allowing them to make more informed marketing decisions. Use this guide to determine whether you need an attribution vendor and to find the best vendor for your needs. … read more »


The 49% ROI Mistake Marketers Don’t Know They’re Making

Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call … read more »


Algorithms at the Service of Attribution Marketing

The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … read more »


The Real World of Real-Time Advertising

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »


The Essential Guide To Display Attribution Models

Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … read more »


Attribution: Modeling for Data-Driven Marketers

Attribution for the data-driven marketer To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, Adroll ran an in-depth survey of professional marketers in the US. The findings in this … read more »


Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses

It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … read more »


Configuring Google Analytics Goals for Desktop, Tablet and Mobile

If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … read more »

Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot

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August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … read more »