Resource Library: Attribution

Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot

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August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … read more »


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Digital Analytics: Opening the Gates to Customer Engagement

Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and out of reach. Digital analytics can help turn … read more »


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The Essential Guide To Display Attribution Models

Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … read more »


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Seven Questions Every Advertiser Should Ask About Ad Performance

With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. While putting together this white paper, Quantcast asked their clients the tough questions about their customers’ path … read more »


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The Display Advertising Playbook

Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance … read more »


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Beyond Last Touch: Understanding Campaign Effectiveness

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? As a marketer, we know that understanding what drives customers to take action is critical … read more »


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Conversion Maximization Report: The Essential Workflow

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … read more »


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Optimization for Remarkable ROI – Four Business Cases

Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … read more »


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Understanding Multi-Channel Attribution: Best Practices for Attribution Strategy & Modeling

Creating an accurate attribution model is one of the most difficult parts of any search marketer’s job, particularly in light of the proliferation of new media channels and audience fragmentation. There are many questions that are difficult to answer, including: … read more »


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E-Book: Building an Attribution Model That Works

The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are … read more »