Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!
Date: Sep 6, 2018 1:00 EST (10:00PST)Speakers:
Andreas Reiffen. CEO, Crealytics
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Date: Jul 19, 2018 1:00 EST (10:00PST)Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Date: Jun 26, 2018 1:00 EST (10:00PST)Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech
Unifying Your Search and Social Ad Strategies
Date: May 10, 2018 1:00 EST (10:00PST)Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software
How to Increase Calls from Paid Search: 10 Guaranteed Tactics
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … Read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
How Amazon Dominates the Competitive Search Landscape
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … Read more
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
Holiday Retail Search Strategies 2017:
What worked, what didn’t
Date: Jan 18, 2018 1:00 EST (10:00PST)
Speakers:
Brad Geddes,
Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten,
Senior Director, e-Commerce Growth Services, CommerceHub
As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … Read more
