How Amazon Dominates the Competitive Search Landscape
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … Read more
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
Holiday Retail Search Strategies 2017:
What worked, what didn’t
Date: Jan 18, 2018 1:00 EST (10:00PST)
Speakers:
Brad Geddes,
Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten,
Senior Director, e-Commerce Growth Services, CommerceHub
As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … Read more
AMP Up Your Call Conversions: 5 Things You Need to Know
Date: Oct 19, 2017 1:00 EST (10:00PST)Speakers:
Eric Enge, Founder and CEO, Stone Temple
Matt Mills, Front-End Developer, CallTrackingMetrics
Jessica Michaels, Marketing Manager, CallTrackingMetrics
10 AdWords Copywriting Hacks for SMBs
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … Read more
Accelerated Mobile Pages (AMP): IS faster better?
Date: Sep 7, 2017 1:00 EST (10:00PST)Speakers:
John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center
The Monsters of Paid Search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … Read more
The Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … Read more
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Date: Jun 15, 2017 1:00 EST (10:00PST)Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp
