Shopping campaigns are a major source of website traffic and revenue for retailers – and not just during the holiday season! Studies show that only 4-6% of the millions of retail products indexed within Shopping products actually receive clicks. The reality is that it’s harder than ever to effectively manage, execute and track your Shopping campaigns – especially for large retailers looking for scale.

Join our paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC and other important cost metrics.

Attend this webinar and learn:

• More effective campaign structures to increase product visibility
• Advanced feed optimization techniques to boost shopping ad performance
• When to expand paid campaigns across search, social, and display
• Mobile’s role in the purchase funnel and how to allocate budget more efficiently

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Ginny writes about paid online marketing topics including search, social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Brian Roizen, Co-founder and Chief Architect, Feedonomics
Brian oversees all of Feedonomics’ automation processes and loves taking the most annoying manual tasks and automating them. He has founded a series of AI-based websites reaching tens of millions of users per month and landing in the top 1,500 websites on the internet. His latest company, Feedonomics, helps automate feed-based advertising for some of the largest agencies, brands and retailers.

Patrick Hutchison, Product Marketing Manager, Marin Software
Patrick is a Product Marketing Manager at Marin Software, with a specialty in search. Previously, he held roles in Sales, and Professional and Client Services at Marin Software. He got his start in online advertising back in 2007 with Vizu (acquired by Nielsen).