Consumers don’t think of their brand experiences as ‘online’ or ‘offline.’ They expect one, consistent path to purchase no matter how they interact with you.

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations.

Join our experts and learn how leading marketers are closing the online/offline customer data gap to lower acquisition costs and increase ROI.

Attend this webinar and learn how to:

• Understand the keywords, Facebook ads and webpages that are driving calls.
• Identify the drivers, behaviors and outcomes of phone calls to your brand.
• Use smarter metrics to measure the conversions that don’t happen in one click.
• Use machine learning and predictive models to understand call attributes.

Speakers:

Jeremy Hull, VP, Innovation, iProspect
Jeremy works with iProspect’s clients to develop advertising solutions that incorporate emerging technologies, leverage ever-changing platform features, and address evolving consumer behaviors and expectations. A regular speaker at events such as SMX and Advertising Week, Jeremy has also written articles for Think with Google, Search Engine Watch, ClickZ and Wired. In 2017, he was recognized as the Bing Executive of the Year.

Ian Dailey, Senior Director, Product Marketing, Invoca
Ian leads product marketing at Invoca, where he brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation and attribute phone-based conversions back to campaigns. Prior to Invoca, Ian led product marketing for the Rocket Fuel DSP — a pioneering buy-side programmatic media platform.