Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EST (10:00PST)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca

Invoca

Consumers don’t think of their brand experiences as ‘online’ or ‘offline.’ They expect one, consistent path to purchase no matter how they interact with you.

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations.

Join our experts and learn how leading marketers are closing the online/offline customer data gap to lower acquisition costs and increase ROI.

Attend this webinar and learn how to:

  • Understand the keywords, Facebook ads and webpages that are driving calls.
  • Identify the drivers, behaviors and outcomes of phone calls to your brand.
  • Use smarter metrics to measure the conversions that don’t happen in one click.
  • Use machine learning and predictive models to understand call attributes.

Speakers:

Jeremy Hull, VP, Innovation, iProspect
Jeremy works with iProspect’s clients to develop advertising solutions that incorporate emerging technologies, leverage ever-changing platform features, and address evolving consumer behaviors and expectations. A regular speaker at events such as SMX and Advertising Week, Jeremy has also written articles for Think with Google, Search Engine Watch, ClickZ and Wired. In 2017, he was recognized as the Bing Executive of the Year.

Ian Dailey, Senior Director, Product Marketing, Invoca
Ian leads product marketing at Invoca, where he brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation and attribute phone-based conversions back to campaigns. Prior to Invoca, Ian led product marketing for the Rocket Fuel DSP — a pioneering buy-side programmatic media platform.

Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. www.invoca.com

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