The State of Retail Media: Learnings from 100 Retail Brand Executives
Date: Jan 16, 2020 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Date: Oct 8, 2019 1:00 EDT (10:00PDT)Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena
Driving TV ROAS: How to Make Your Next Dollar Work Harder
Brands face an increasingly competitive environment in which distracted consumers use multiple devices simultaneously. To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that, and especially for linear television, remains a … Read more
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Date: Aug 22, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma
Google’s Smart Bidding – it’s even more about the data
Date: Jun 13, 2019 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen, CEO, Crealytics
Google’s Black Box Bidding Solutions: A look under the hood
Date: Mar 7, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Intelligent Search Strategies for Better Conversions in 2019
Date: Jan 24, 2019 2:00 EST (11:00PST)Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech
Brand Bidding Impact Report
Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … Read more
3 Ways to Make Your Ads More Noticeable on SERPs
Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … Read more
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
