Resource Library: Search Advertising

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AMP Up Your Call Conversions: 5 Things You Need to Know

Date: Oct 19, 2017 1:00 EST (10:00PST)

Speakers:
Eric Enge, Founder and CEO, Stone Temple
Matt Mills, Front-End Developer, CallTrackingMetrics
Jessica Michaels, Marketing Manager, CallTrackingMetrics


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10 AdWords Copywriting Hacks for SMBs

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … Read more »


webcast

Accelerated Mobile Pages (AMP): IS faster better?

Date: Sep 7, 2017 1:00 EST (10:00PST)

Speakers:
John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center


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The Monsters of Paid Search

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … Read more »


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The Multiplier Effect of Integrating Search and Social Advertising

Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … Read more »


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Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


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Guide to Google My Business For Multi-Location Brands

With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … Read more »


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Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … Read more »


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