The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer.
By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns.
Download this step-by-step guide from Invoca to learn how to:
- Capture key caller data
- Use this data to optimize your campaigns, bidding, and targeting strategy
- Find new areas of opportunity
Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.