How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer.
By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns.
Download this step-by-step guide from Invoca to learn how to:
  • Capture key caller data
  • Use this data to optimize your campaigns, bidding, and targeting strategy
  • Find new areas of opportunity

Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. www.invoca.com