Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EST (10:00PST)

Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software

Marin Software

Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)?

Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook campaigns can create more unified and effective messaging across channels, win more customers and grow revenue.

Attend this webinar and learn:

  • Tactics to reach high-value audiences on Facebook based on their Google search queries
  • Which Google and Facebook ad formats to use for every step of the customer journey
  • How leading brands are automating search and social campaign creative to improve performance

Speakers:

Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Michelle is an industry recognized authority on digital marketing, particularly the convergence of content, search and social media. As Director of Marketing Operations at Apogee Results, Michelle is the agency’s internal marketing strategist and a key marketing strategy consultant to the agency’s clients. As the Apogee brand ambassador she is a popular speaker and trainer at marketing events like Digital Summit, Zenith Conference and Pubcon.

Connie Lanter, Customer Success Director, Marin Software
Connie has over 20 years of experience in customer success and account management across various industries, in both traditional and digital media. Her expertise includes using performance marketing to drive revenue and brand awareness for global customers.

 

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.