Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EDT (10:00PDT)

Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software

Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)?

Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook campaigns can create more unified and effective messaging across channels, win more customers and grow revenue.

Attend this webinar and learn:

  • Tactics to reach high-value audiences on Facebook based on their Google search queries
  • Which Google and Facebook ad formats to use for every step of the customer journey
  • How leading brands are automating search and social campaign creative to improve performance


Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Michelle is an industry recognized authority on digital marketing, particularly the convergence of content, search and social media. As Director of Marketing Operations at Apogee Results, Michelle is the agency’s internal marketing strategist and a key marketing strategy consultant to the agency’s clients. As the Apogee brand ambassador she is a popular speaker and trainer at marketing events like Digital Summit, Zenith Conference and Pubcon.

Connie Lanter, Customer Success Director, Marin Software
Connie has over 20 years of experience in customer success and account management across various industries, in both traditional and digital media. Her expertise includes using performance marketing to drive revenue and brand awareness for global customers.


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Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview