About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.
Marin's technology powers marketing campaigns in more than 160 countries.
For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview
Resources from Marin Software:
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Ramp Up Your Amazon Ad Game: 5 Tips for Success
Date: Aug 23, 2018 1:00 EST (10:00PST)Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software
Unifying Your Search and Social Ad Strategies
Date: May 10, 2018 1:00 EST (10:00PST)Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
Press Play on Video Advertising:
Tips for success in 2018
Date: Dec 14, 2017 1:00 EST (10:00PST) Speakers:
Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software
The Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … Read more
State of Digital Advertising 2017
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … Read more
The Power of Second Party Data
First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s … Read more
The ABCs of Programmatic
A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin … Read more
The Cross-Device Targeting Playbook for Display Advertisers
By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … Read more
Mobile Advertising Around the Globe: 2015 Annual Report
Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … Read more
The Q4 2014 Performance Marketer’s Benchmark Report
This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … Read more
The Q3 2014 Performance Marketer’s Benchmark Report
As consumers grow more comfortable purchasing on smartphones and tablets, advertisers are optimizing their search, social and display mobile marketing strategies accordingly. This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which … Read more
Last Minute Guide to Holiday Advertising on Facebook
As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook-specific strategy to maximize advertising dollars on the social network. Get your copy of this report to learn: 4 strategies for retailers to optimize their Facebook … Read more
The Performance Marketer’s Retargeting Guide
To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel. This informative 18 page report covers important trends, benchmarks, … Read more
The Multiplier Effect of Integrating Search & Social Advertising
Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … Read more
How to lntroduce Customer Lifetime Value into Online Advertising Optimization
Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … Read more
Mobile Search Advertising Around The Globe: 2014 Annual Report
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … Read more
The Definitive Facebook Advertising Playbook
The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … Read more
The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … Read more
The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … Read more
Maximizing the Return From Your Facebook Investment
Date: May 16, 2013 1:00 EST (10:00PST)Speakers:
Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software
Mobile Search Advertising Around the Globe: 2013 Annual Report
With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … Read more
Mobile Search Advertising – the latest trends
Date: Nov 27, 2012 1:00 EST (10:00PST)Speakers:
Greg Sterling, Search Engine Land
Gagan Kanwar, Dir of Partnerships and Business Development at Marin
The Search Marketer’s Guide to Creative Testing and Optimization
Turn Impressions Into Clicks, and Clicks Into Conversions In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains … Read more
Online Advertising Report: April – June 2012
Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. … Read more
Mobile Search Advertising: Where are we now & where do we go from here?
Date: May 15, 2012 1:00 EST (10:00PST)Speakers:
Greg Sterling, Search Engine Land
Gagan Kanwar, Dir of Research and Partners at Marin
The State of Mobile Search Advertising in the US
With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder … Read more
How to Integrate Search into Your Other Marketing Channels
Date: Oct 18, 2011 1:00 EST (10:00PST)Speakers:
Jeff Licciardi, Group Account Director, Performics
Mobile Search Advertising: Best Practices
Date: May 17, 2011 1:00 EST (10:00PST)Speakers:
Kerri Smith, Senior Innovation Lead, Mobile, iProspect