In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.
Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified advertisers who use its new Comparison Shopping format.
That said, the scheme carries significant risks. Minefields are everywhere.
From scarce data issues to rampant bid inflation: retailers should be wary. Join Andreas Reiffen from Crealytics as he explains how to properly set up a Comparison Shopping Services program to avoid these pitfalls and maximize the opportunity given to EU advertisers.
Attend this webinar and learn:
- How to take full advantage of the discounts and rebates Google is offering
- How to identify the potential pitfalls when using various Comparison Shopping networks
- Best practices in coordinating CSS activities with your traditional Google Shopping campaigns
Speaker:
Andreas Reiffen, CEO, Crealytics
Andreas is CEO of Crealytics. An entrepreneur, marketing technologist and a recognized expert in data-driven advertising, he is a regular contributor to Search Engine Land.
Sponsored by Crealytics
Crealytics is a search and shopping optimization technology platform. Our flagship SaaS product, Camato, helps e-commerce retailers drive performance through increased transparency and control, unique insights into their business, and improved ROI. We currently have generated over $3B in client revenue and are proud to count Worldwide IR500 notables such as Foot Locker, ASOS, Harrods and Boden as clients. Our offices are in New York, London; and Berlin.