Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!

Date: Sep 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen. CEO, Crealytics

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.

Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified advertisers who use its new Comparison Shopping format.

That said, the scheme carries significant risks. Minefields are everywhere.

From scarce data issues to rampant bid inflation: retailers should be wary. Join Andreas Reiffen from Crealytics as he explains how to properly set up a Comparison Shopping Services program to avoid these pitfalls and maximize the opportunity given to EU advertisers.

Attend this webinar and learn:

  • How to take full advantage of the discounts and rebates Google is offering
  • How to identify the potential pitfalls when using various Comparison Shopping networks
  • Best practices in coordinating CSS activities with your traditional Google Shopping campaigns

Speaker:

Andreas Reiffen, CEO, Crealytics
Andreas is CEO of Crealytics. An entrepreneur, marketing technologist and a recognized expert in data-driven advertising, he is a regular contributor to Search Engine Land.

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Sponsored by Crealytics

Crealytics is a search and shopping optimization technology platform. Our flagship SaaS product, Camato, helps e-commerce retailers drive performance through increased transparency and control, unique insights into their business, and improved ROI. We currently have generated over $3B in client revenue and are proud to count Worldwide IR500 notables such as Foot Locker, ASOS, Harrods and Boden as clients. Our offices are in New York, London; and Berlin.